Yesterday we saw by the example of the music industry, how one oversleeps if possible all innovations and loses its market at the end to others. Also small enterprises must keep their surrounding field in the view and remain flexible. But which one can do?
Not only the product counts
There is no industry in the technology and innovative management is irrelevant. Because it does not only go around the technology of the product or the service which one sold. Also the tools which one buys, which become methods and processes in the enterprise and the culture affected by technology. As one saw at the invention of the assembly-line production by Herny Ford, also innovation is in the process important. With a screwdriver does not participate one evenly in front also, if the competitor has a Akkuschrauber around the corner already.
Consider not each Hype
How am I to know, what only a fashion is and which trend is long-term? As small enterprise one cannot afford each trend afterwards to run. In the connection the “Hypekurve” is interesting.
This means, which becomes correctly large a trend in the context of the first large PR wave only once. In addition, many trends fall just as fast again. One speak now of the “valley of the tears”. Only then the trend arrives to grow slowly in the market and slowly and on the “Plato of the productivity” goes. Or evenly also not, if it were really only a Medienhype. Here now the correct time would be to observe and see this whether it is for the enterprise relevant or interesting. One should make and not make the decision too strongly dependent on the competitors for its enterprise.
The current condition is always the worst
That says in any case Japanese philosophy Kaizen, with which e.g. Toyota ascended into the world leaders. Apart from the whole rituals and philosophical interpretations is my lesson: no fear have to place regularly everything without taboos in question. Is it to the prevention of routine and habit or because it wishes the “firm politics” it in such a way. One should always hold after improvement potential look out. “Because it was not always like that” is an argument…
Do not learn does pain
A constant advanced training of itself and its coworker are essential also in the hectic daily business. Some time ago an acquaintance accomplished once an advanced training for unemployed persons from the IT-range. Many the participant did not know, what a Wiki or a blog is and to which one uses this. Neither around the installation and administration of such a software still went around the programming appropriate of a product. It perhaps still went simply only around the use and around the evaluation of the possibilities of these things for an enterprise. Also to the time of blog and Wikis belonged actually already to the general education, they were nevertheless also already common in many enterprises. Who after the training or the study learning adjusts comes not far. Specialist journal of its branch of profession to read or times somewhat new out try cannot harm.
No dead horses ride
IBM is here a beautiful example. As the “home computers” at the beginning of the 80′s “Big Blue” this trend were introduced first completely ignored. More badly still: one looked as a manufacturer of large computers on the small computers as toy down. IBM got then straight still in time the curve, entered into the market and could dominate it later with the IBM-PC even occasionally. When it became later clear that the market develops to a cheap business, one sold the complete section at Lenovo. Subsequently, IBM again completely again invented itself, in order to be prominent now in consultation, research and service. The lesson is here that one the new technologies should not only have recognize and take up, one must also the courage old Zöpfe to separate.
Courage to the change
Who in its and the related industries up to date is, but does not run after each trend has good chances the really long-term developments in time to recognize. With the courage for the consequences from technological changes companies create it to invent themselves regularly again and at the end be well positioned. The negative example is and remains the conservative and ignorant music industry.