Studies and Whitepaper are a gladly used and meanwhile quite spread marketing instrument. One finds questionings in the middle class to the most different topics from there very frequently. But which is actually the middle class? How largely or small have does “one” to be, in order to belong to it? I am tripped today again over a “trend study” about CRM and use these as an opportunity me once over the useless definitions of middle class to omit.
The PAC asked approximately 100 enterprises for mentioned CRM trend study. The study is a great example of in my opinion misleading middle class questionings. In the excerpt of the study it is called “companies of the middle class and/or elevated middle class forms the majority in this study”. Then I look at the associated diagram and state myself that 50% of the companies have 500 and more coworkers. The remaining companies are even clearly larger. There is thus in the entire questioning no enterprise with less than 500 coworkers.
500+ coworker are not any more the middle class
Even if there is no uniform definition of middle class and one can argue follow-following its about the details: the middle class does not have 500 and more coworkers. If one goes on the search to appreciative institutes, one hardly finds similar numbers. Even Institut for middle class research (IfM) goes with his counting to maximally 500 coworkers.
Not only that one does to the correct medium-size companies with such definitions wrongly – if one only times fast a view into the study results throws draws one simply wrong conclusions. In this case the Summary states under anderm one that hardly an enterprise does in the selling, marketing and service without the employment of software. Likewise interfaces are more important to the enterprises to the document management than to the ERP system.
That does not surprise me that an enterprise with 500+ enterprises completes its selling somehow software-supported – in the order of magnitude it does not go also more differently. Many medium-size enterprises with 50 or 100 coworkers work frequently however probably still completely differently.
I am pleased in all other respects again and again, if I look at myself the distribution of the German enterprises after size. 96% of the German enterprises are enterprises with less than 50 coworkers. Absolutely scarcely two million.