Most customers worry at the end of the daily rather little about features. At the latest since the triumphant advance Apple iPhone probably agree me thereby most. All the same which product it concerns, to customers wants a mad experience in handling the product to have. It concerns far more or evenly less than only around features.
We take the dearest toy of the German, the car. And we are honest: whom how much do HP under the hood of its car interest are real? As long as my car brings me halfway fast from A to B and is comfortable, I am nevertheless happy. The general impression and the feeling which I with drive has count. Cylinder? Number of climate zones? 100 litres more place in the trunk or not? Completely irrelevant.
The second example around which I unfortunately around do not come is the iPhone or more exactly said the market of the mobile and Smartphones. Mobile phones are frequently a mirror of the personality, which one recognizes also in most advertising blocks. The wide-spread Comic meets it rather well.
Several weeks ago I have then completely surprise spots seen, which place clearly the features into the foreground. In addition, despite search I to unfortunately could not find the video on-line no more, am all the same. Roughly it concerned a new model, which was again with a windowpane before the display equipped now beside a mad camera. Ask? None buys a mobile phone because of a glass front. Times apart from the fact that it again or particularly is not even.
In order to make clear that the bare number of features and functions is unimportant can one ask oneself, why the iPhone is so popular.
- Android is more individually adaptable.
- With most other devices I can change the accumulator, if he slacks off.
- The iPhone gave it at the beginning only with the expensive net (Germany) or in the USA with the expensive and bad net.
- Other Smartphones has USB of connections, can SD maps seize and have a better camera.
And? The points mentioned are completely all the same to most. None of the points is crucial, as long as the total result less fun makes than for example the iPhone.
With end customers it obviously already arrived thus that it concerns with products not primarily features. But why it runs with the purchase in companies then completely differently? Is it only my impression or is it really so common only feature lists to be compared? That can be only with absolutely homogeneous products meaningfully or basis of a decision, but where there are still the 100 per cent comparability?
Who proceeds only according to the pattern and always buys the products with most features, makes from my point of view a large error.