Today I write over innovations. In particular over “sturdily Design” in the sense of Thomas Edison during the conversion of new ideas or concepts. Only the innovative idea to have and it convert is not mostly enough. Finally the novelty wants to be also explained and understood first of all.
Thomas Edison emphasized importance for the first time Kraft between innovations and the existing understanding of humans. Innovations on the one side are something new by definition. Even if development or the innovative degree may vary, then one assumes the innovation one before not since been change with itself brings. In relation to the innovation humans with its existing routines and behavior patterns stand. Even if “new” as positive is today usually felt – one thinks of the wash formula super plus improved again – like that is reserved most with more complex innovations.
“Sturdily the Design” obtain between old and again
A concept the existing samples of humans considered takes the fear and helps the unknown new to bring familiarly over here. In the case of Edison it concerned the electrical bulb. To the end 19. Century had it with the bulb, for the first time a few days shone without broken to go, created a great innovation.
It was not first with this invention. Over 50 years before there was already a quite similar construction in Great Britain. The success of Edison lay in the development of an overall system, which made the spreading for the bulb possible. It brought the safe and more long-lived bulb and used the existing bulb sockets of the earlier gas lamps, so that the people had to fear no complete conversion of the system here. Only by it the concept bulb was mass suited and was accepted. Those far common gas pears were considered anyway already as uncertain and were starting from the time from running. Gradually the electrical bulb was established and become the standard.
What means thus “sturdily Design” exactly?
The innovation as a whole must in-maintain itself into the well-known world and make it so simply the idea to accept. If Edison would have driven out only the electrical pear, the concept would not basically have functioned surely so well. It won fast some presentation customers, who supplied with thereby “proov to the OF concept” and held as its presentation objects.
According to Edison an innovation must leave additionally to area for the advancement in the future. The idea must be flexible thus in certain measure and have air for breathing. To Edisons case surely applies that, if one looks at oneself the today’s spreading of the bulb over all industries away. Directly several kinds of innovations appear here.
Keep it simple
If enterprises create it thus a new idea with the existing words to express, then you have clearly better chances on a success at the market. Die Welt on the head mostly do not place functioned. One could also say: Keep it simple.
I find a further point exciting with the view of the Edison case: Even in 19. Century gave already it “free trias” or free beta to phases. The first customers of Edison had to pay first nothing for the current consumption.
Now property, primarily was it because of the fact that it had not developed measuring instruments for the resulting river at the beginning. As is the case for Facebook and many other WebStartups probably at that time already everything was appropriate for growth…
Whom examples occur, where “sturdily the Design” was missing and the idea therefore not into flies came. Where was too much innoviert?